Recently, I had a colleague of mine come across an article on Mashable entitled 5 Ways Banks are using Social Media and he shot it over to me. Here on Blogging for Bankers, we’ve been talking about how social media is more about building relationships than selling products, and this article reinforces just that.
Here’s quick rundown on the five areas and I encourage you to check out the article to read more and let me know your comments.
Community Building
Product Research
Customer Service
Marketing & Promotion
Transparency
So, what did you think??? While in Madison, WI a few weeks ago I had the pleasure of meeting the folks from Nicolet Bank, mentioned in two of these areas – and most importantly in the area of transparency. Talk about a small world!