So far I’ve posted two entries about Landmark Bank and their rapping YouTube videos. In the first video they used YouTube to get the word out about a bank-wide name change with the Landmark4Life video. Then, they introduced you to their team of talented mortgage lenders with their Real Estate Rap. This brought several of the “key players” into the video process so customers have the opportunity to see the folks that are involved in the mortgage lending process.
In this final post about Landmark Bank, I wanted to share with you a video Landmark Bank created for their local Chamber of Commerce to introduce new members to the various Chamber functions and activities to get involved in the community.
As the third in the series, you can see how they have used video to “touch” several different markets in their community. The first video, Landmark4Life, was all about setting the stage for being a “different” bank and standing apart from the crowd. Then, the Real Estate Rap focused on a specific service offering (home/mortgage loans) and introduced viewers to the key employees in the bank that play an important role in the lending process. Finally, this last Chamber Rap video extends the bank’s humor and different approach into the community. How many Chamber members may not be banking with Landmark (yet) and isn’t this a great way to get your bank in front of new prospects – and have some fun in the process?
So, kudos to Landmark Bank for being brave enough separate themselves from the rest of the financial services flock. With so many banks claiming “good customer service” or “great products” and having a hard time standing out from the crowd, Landmark Bank is certainly taking steps to get noticed.