Let me tell you… a number of community banks invest a significant amount of energy into building strong relationships with the senior market. Many, especially those located in small towns and rural markets, host travel excursions at modest prices for their seniors. I worked with a bank last year that has enjoyed such success in reaching the senior marketing this way that that they employed a full time person who was solely responsible for leading events to keep their seniors engaged.
I am on vacation this week in Big Sky, Montana. As I was enjoying the beauty and wonders of Yellowstone National Park on Sunday, it occurred to me what great potential video and blogging offer community banks that wish to engage the senior market.
Call this my case study if you like. I shot a series of short videos using my Flip video camera. You can buy a Flip for well under $200 and be an expert user in minutes! Using the software provided with the camera I put together the above movie in well under 30 minutes. This is the first time in my life I have ever made a movie. I added the royalty free background music, also using the software that came with the Flip video camera. Next I uploaded the video to YouTube where it is hosted for free.
I now have a video that is hosted for free, can be circulated to my target market, easily passed along to their family and friends (great referral potential), and creates a much more significant impact than a words alone.
That’s how Yellowstone National Park (fill in the blank with whatever event you want to use to build relationships), blogging and banking are related.